DEPARTMENT MAKING REQUEST
Budget & Admin Services
Title
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24-521, Approve Ranking, Creative Services (Tourism)
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REQUESTED MOTION/ACTION
recommendation
Recommended Action:
a) Approve the ranking of firms for Request for Proposal #24-521, Creative Services: 1st Aqua Marketing & Communications, Inc. of St. Petersburg, Florida; 2nd The Zimmerman Agency of Tallahassee, Florida; and 3rd Maris, West & Baker, LLC of Jackson, Mississippi; and
b) Approve start of negotiations; and
c) Authorize the Chairman to sign the Contract after completion of negotiations.
This is for a marketing agency to provide creative services, advertising to support Tourism.
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budget
Budgeted Action:
No action needed. Budgeted in the Tourism Development Fund budget as proposed in the FY2025 budget process. Funding for the expenditure comes from Tourism Development Fund.
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BACKGROUND (Why is this Action Necessary, and What Action will be accomplished)
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Background:
This is for an annual contract for a full-service marketing agency that can provide stellar creative services, advertising solutions, and social media management to support the tourism mission of the Punta Gorda/Englewood Beach Visitor & Convention Bureau (VCB).
The VCB is responsible for coordinating a countywide program of tourism promotion and development for Charlotte County’s travel and tourism industry as well as implementing its domestic and international marketing, advertising, and social media programs.
Six proposals were received and evaluated by the Professional Services Committee consisting of Sean Doherty, Tourism Development Director; Kay Tracy, Business Recruitment Manager - Economic Development; and Maureen Broderick, Recreation Manager - Community Services. A copy of the top three proposals are attached, along with a breakdown of the ranking.
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